Tim Pool files Trademark to retroactively target Subverse game over search rankings

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Tim Pool, the YouTuber that runs Timcast, has decided to file a trademark for his site subverse to be bale to take down the video game Subverse currently being developed by Studio FOW. The reason: Search Rankings, better known as SEO or Search Engine Optimization.
Sources used:
https://www.youtube.com/watch?v=50_F0rfMY8c
https://www.youtube.com/watch?v=Nhm_l4pgCtM
https://store.steampowered.com/app/1034140/Subverse/
https://www.kickstarter.com/projects/990500595/subverse
http://subverse.net/
https://www.avvo.com/legal-answers/can-i-trademark-a-similar-name-in-a-different-indu-69533.html
http://tmsearch.uspto.gov/bin/showfield?f=toc&state=4806%3Ao5tnyt.1.1&p_search=searchss&p_L=50&BackReference=&p_plural=yes&p_s_PARA1=&p_tagrepl~%3A=PARA1%24LD&expr=PARA1+AND+PARA2&p_s_PARA2=subverse&p_tagrepl~%3A=PARA2%24COMB&p_op_ALL=AND&a_default=search&a_search=Submit+Query&a_search=Submit+Query
http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4806:o5tnyt.2.1
http://tsdr.uspto.gov/#caseNumber=88376521&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch

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